Marketing Services Versus Products Part II Assignment

Marketing Services Versus Products Part II - Assignment Example Other similarities and differences between products and services include the fact that products are tangible whereas services are intangible by nature and that both products and services can be promoted through advertising and public relations. The fact that products are tangible significantly affect the customization of products in the sense that customization of products allows the end-users to customize the product physically based on what they have specified. Customization of services is much more different in the sense that it focuses on the provision of easy ordering and faster delivery service to the customers. It is important to note that standardization and customization are two different things when it comes to developing the quality of service. For example, as compared to standardization, customized service allows the customers to enjoy more flexibility when it comes to service they receive from the provider (Lamb, Hair, & McDaniel, 2013). It means that standardized services are less flexible. In relation to the marketing mix, Reggie mentioned that both products and services should satisfy the need requirements of each customer. For instance, products which refer to both products (i.e. smart phone) and services (i.e. legal services) should create positive experience to each customer whereas promotion should advertise or create public awareness about the quality and uniqueness of the company’s products and services. Additional similarities between the marketing of products and services include the fact that both products and services can be differentiated through branding (Perreault, Cannon, & McCarthy, 2014). Differences between the marketing of products and services include the fact that products can be marketed through its packaging but not in the case of marketing services. Therefore, the marketing of tangible items like washing machine can be customized through its packaging but not

The Step Pyramid of King Zjoser Essay Example | Topics and Well Written Essays - 2500 words

The Step Pyramid of King Zjoser - Essay Example From this essay "The Step Pyramid of King Zjoser" it is clear, that Egypt is bordered by the Red Sea and Israel on the east side. (1) The country is divided into two extreme arid regions, The North-West flowing Nile River. The Nile starts 110 miles (162 km.) south of the Mediterranean and fans out to a sea front of 155 miles between the cities of Alexandria and Port Said. The ancient Egypt was divided into two major parts, first was â€Å"black land,† and another was â€Å"red land.†The black land was situated on the bank of the river Nile and it was very fertile land. The land was used for growing crops. This was the only land in Egypt which was formed due to a layer of rich, black silt, deposited there every year after the flood of the Nile. The Red Land was a barren desert that protected Egypt from its neighboring countries and invading armies. This region provided precious metals and semi-precious stones to Egyptians. The major responsible factor for flourishing the ancient Egyptian civilization is the river Nile. It is the gift given by God to the Egyptian people. It is hardly possible to think Egyptian civilization without the river Nile. (2) The river Nile is the longest river in the world which is over 4000 miles long. The shape of Nile is like that of a lotus flower and it is always depicted in ancient Egyptian art. The river Nile has been playing a very crucial role in developing the Egyptian civilization. The Nile River plays very important role in giving food, water to the people.